What a small business website costs in Canada, and what the monthly part pays for
You can pay C$60 a year or C$5,000 up front. The difference is mostly two things: who does the work, and whether you pay once or every month for as long as the site is up.
You build it yourself: about C$5 to C$45 a month
WordPress.com, Squarespace, Wix and Shopify sell a plan and a drag-and-drop editor. On their yearly plans the cheapest tier runs from about C$5 a month (WordPress.com Personal) to about C$44 a month (Shopify Basic, built for selling products). Wix's cheapest paid tier showed C$21 a month on a yearly plan, Squarespace's US$15.
What you're paying for is hosting and the editor. What you're not paying for is your time. You build the first version, and every later change is yours to make.
A company builds it, and you pay every month: about C$97 to C$279 a month
A web agency in Canada priced at C$97 a month for four pages up to C$279 for sixteen, with hosting included. That is C$1,164 to C$3,348 a year, every year the site is up. Someone else does the building and the changes, usually within an allowance.
A person builds it, and you pay once: about C$1,000 to C$5,000
Small studios charge a one-time price. A Canadian studio's published packages ran from $999 for 5 pages to $4,999 for unlimited. A Kelowna agency's started at $1,499. After that you pay hosting and, usually, each change.
What the monthly part pays for
When a price has a monthly part, ask what it covers. It's usually one of four things:
- Hosting, the computer your site runs on.
- Software, the editor or platform you use.
- Changes, someone to edit the site when your prices, hours or photos change.
- Peace of mind, which means somebody checks that it still works.
For a business whose prices and hours change, the changes are the part you feel. A cheap site that goes stale costs more than it seems: the customer who sees last year's price doesn't phone.
What I charge
The rebuild is free, so you can see the site before paying anything. After that it's $99 a month. That covers hosting on Cloudflare and unlimited changes, including new pages, each done within 24 hours. Online booking or a shop, a whole new look, or tracking that shows which ad or search brings in your calls costs extra, and I tell you the price before I start.
If you're weighing a few options, text me what you have now and I'll tell you which row you're in.