Web Design VernonWhat a foot care website needs so patients and their families call you
The person booking foot care is often a daughter or son booking for a parent, or an older person with sore feet who prefers to phone. They ask four things, in this order.
- Who treats this, and are they qualified?
- Can I get in, and can they come to me?
- Will it hurt, and is it clean?
- What will it cost?
I read three Vernon foot care sites. All three answer the first question. Not one answers the third or the fourth.
1. Who treats this, and are they qualified?
People confuse two kinds of foot care in Vernon. A podiatrist sees you in a clinic for orthotics, surgery and the foot problems that need a doctor. A foot care nurse does nail and callus care and diabetic foot care, and often comes to you.
Most visitors don't know which one they need. Say which you are, in the first sentence, in words anyone can follow:
> I'm a foot care nurse. I trim toenails, reduce calluses and look after diabetic feet, in my clinic or at your home.
All three sites name who provides the care and their qualification: a podiatrist's degree, a nurse's degree, a training history on an About page. Do the same, with a photo.
2. Can I get in, and can they come to me?
Two of the three give a phone number and a way to request an appointment. The third has neither on the page I read. That is the one a worried daughter leaves, because she can't find a number.
Put your number at the top, big enough to read without reaching for glasses. If someone will often call rather than click, the number is the button.
Two of the three give their hours. Two give a Vernon address. If your clinic is upstairs, or has a ramp, or a parking spot at the door, say so, because people who book foot care often have trouble walking.
If you do home visits, say so on the home page. Only one of the three comes close, and even there the page doesn't spell it out. A person who can't leave the house is looking for exactly that line, and so is their family.
Two of the three have a page for diabetic foot care. If you do it, give it a heading. It's the group most in need, and the one whose family reads closely.
3. Will it hurt, and is it clean?
One of the three has a "What to Expect" page. The other two say nothing about the visit.
Three or four sentences cover it: how long it takes, whether they need to bring anything, what you'll do first, and what they'll feel. People who are anxious about their feet, or about being touched, read this before they phone.
Nobody addresses cleanliness. Not one of the three says anything about sterilizing instruments. Nail and callus work uses blades and files, and a careful patient wonders where they've been. One honest line answers it:
> Every instrument is cleaned and sterilized between patients.
Say it only if it's true.
4. What will it cost?
None of the three shows a price. One has a direct billing page, which is the nearest thing. Foot care is often claimed through a benefits plan, so the family's next question is whether they'll get a receipt.
Give a "from" price for a standard visit, and a line on receipts and insurance:
> A routine visit is from $__. You'll get a receipt for your benefits plan.
Also say whether a patient needs a referral to see you. None of the three does, and it's a question people ask before they ever book.
The three answers nobody gives
- A price.
- Whether you need a referral.
- That your instruments are sterilized.
Add those three and you answer every question that the three sites I read left open.
Where this goes on your site
The phone number, hours, address and your first sentence go at the top of the home page. What to expect, the price and the receipts line come next.
Want it done? Text me your business name at 778 808 5385. I'll look at your site and tell you what I'd change, and the rebuild is free. Here's a site I made up for a different kind of business, so you can see the layout.
